How to Reduce Prejudice: The Psychology Behind Racism and Other Superficial Distinctions by James Pollard (2015)

, 6 Dec 2015


I have lived in different countries, and in areas within a given country, and I have always been the other, the alien, the non-native,  the foreign or the outsider. It has always shocked me to the core of my being that people would change their behaviour towards me, dramatically, depending on which country they think I come from, that they would treat me more or less or just as a different person for something that is not in me but in their eyes. 

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 This is a short essay (not a book) on a subject dear to my heart: averse racism, cultural stereotyping, xenophobia, cultural imperialism, discrimination, and categorisation, the varieties of strong Prejudice we find (or at least I find) often in our daily life. This essay summarises well how Prejudice works, how to spot it and how to be aware of it in your own life, in other people, in the news, and, most importantly, in you. The essay uses well known studies and experiments about biases and heuristics to explain how Prejudice works and keeps alive, and provides ways of counterbalancing categorisation.

I like most of what Pollard has written, even though he has just written very little. He acknowledges that "the average person isn’t going to read a psychology textbook to learn these concepts, so I’m pleased to pack the ideas into a brief, concise book" (loc, 41-42) and that he is touching many subjects and is just scratching the surface. I always appreciate honesty and lack of BS.  

The essay is short and sweet, very well intentioned, and very didactic as it explains things in ways easy to apply to our daily lives, behaviour or what we hear or read in the news about "the others". Pollard uses simple analogies to explain things, leaving theories aside to present an essay on applied psychology that reads with gusto. I love works that remind the reader not to live on auto-pilot, not to relate to people as labels, and to see the beam in your eye instead of focusing on the speck in your neighbour's. That is always priceless and the path to high levels of consciousness. If you want a succinct, clear and useful first approach to the subject and you want to discover  your blind spot and see how you are prejudiced and a subtle racist, well, this essay will help you to do that easily.

If you are a Psychology student or just a connoisseur on the matter, this essay is not for you as it is simplistic, unoriginal, does not have a  proper academic referencing or even a recommended reading list, the bibliography mentioned is classic but outdated, and it reads more like a short seminar from University than anything else.

The most important message you get from this essay is this, 
By the time you finish reading, I sincerely hope you have a better understanding of people as a whole. Because at the end of the day, that’s what we all are. People. (loc. 66-67)
Now, who is the author James Pollard? No info in Amazon or Goodreads. Google the Ooragle knows it all. His Linkdlh. and  website show that Pollard is not a psychologist, he just has a basic three-year degree in Psychology & Business, and he is mostly a New Age money-making guru and financial advisor. This doesn't invalidate the contents of the book, just points to the fact that you have to go elsewhere to read something with more substance.  

Mind - 3 bucks for a 42-page essay that is not based on original research or own expertise is not really a bargain. But, I enjoyed it.

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